PRIZE
The largest prize at any art fair worldwide (USD 100,000) is to be awarded in February
2025 in Mexico City. As per the successful inaugural Prize last year, again it will be the
visitors to the fair, rather than a panel of experts, who will determine the eventual winner.
The Philanthropic Erarta Foundation (Vienna, Austria) in collaboration with ZⓈONAMACO
(CDMX, Mexico) are very excited to announce that they will continue their collaboration in
the awarding of a USD 100,000 prize at the next edition of the fair.
The amount of one hundred thousand US dollars will make it the largest financial prize
awarded at any art fair worldwide. In a completely ground-breaking approach, the eventual
winner will be determined by the public, rather than a panel of experts.
Each individual visitor of the ZⓈONAMACO art fair will be able to cast their own vote for
their personal ‘Highlight of the Show’ from a selected short-list of works and the work of art
that will attract the highest number of votes will be declared the winner. The prize will then
be equally split between the artist who created it and the gallery showcasing that work at
ZⓈONAMACO.
The prize shall be officially presented to the winning artist and/or gallery by a representative
of the Erarta Foundation at an award ceremony taking place in the Conversation Room at the
ZⓈONAMACO art fair on its final day, Sunday 9th February 2025.
Dasha Varvarina, Director of the Erarta Foundation, stated: “We are thrilled to partner again
with ZⓈONAMACO. This award represents a unique opportunity for the public to directly
reward the artist and gallery that inspire them the most, aligning with our mission to
popularize and support contemporary art for the benefit of all art enthusiasts.” She added:
“Erarta Foundation is especially pleased to offer the visitors of ZⓈONAMACO art fair the
opportunity to participate in financially rewarding the artist that will make the biggest
impression on them.”
Zélika García, founder of ZⓈONAMACO, stated, “The continuity of our collaboration with
the Erarta Foundation in this new edition reinforces our commitment to advancing
contemporary art through initiatives that connect artists, galleries, and the public. This award
reflects our shared vision of making art an inclusive, memorable, and participatory
experience.”
The Erarta Philanthropic Foundation is a non-profit private foundation established in 2017
and is based in Vienna, Austria. The Foundation is a charitable organisation aiming to
champion both emerging and established artists, as well as creating opportunities for them to
showcase their work in both small- and large-scale formats that enable the public to discover
works of art they will connect to in a meaningful way that will enrich individual lives. In this
way, the Erarta Foundation has helped stage and curate large-scale exhibitions, as well as
financing and realising large scale installations and sculptural projects.
The Foundation has collaborated with major art institutions such as: The Victoria & Albert
Museum (London, UK); The Helmut Newton Foundation (Berlin, Germany); The Salvador
Dali Foundation (Switzerland), amongst others.
The Erarta Foundation has also worked with the following artists: Liu Bolin (China), Willem
van Weeghel (Netherlands), Mario Testino (Peru/UK), Zhuang Hong Yi (Netherlands/China),
Nick Veasey (United Kingdom), Matthew Brandt (USA), The Bounty KillArt (Italy),
Andreas Wannerstedt (Sweden), Shintaro Ohata (Japan), MARCK (Switzerland), Max Zorn
(Netherlands), to name a few.
ZⓈONAMACO, first established in 2002, is one of the largest art fairs globally. Offering exhibition space for approximately 180 galleries from America, Asia and Europe, the selection of exciting contemporary and modern art on display is all-encompassing. Visitors are able to view and purchase photographs, paintings, drawing, sculptures from both established and emerging artists via the gallery spaces within the fair. With around 100,000 visitors expected over the 4-day show, ZⓈONAMACO is the leading art fair for Latin American art. In addition to ZⓈONAMACO México Arte Contemporáneo, there is also ZⓈONAMACO Diseño for works of art, furniture and jewellery, ZⓈONAMACO Salon which displays antiques as well as ZⓈONAMACO Foto for modern and contemporary photography.
The official winner of the ZⓈONAMACO Erarta Foundation Prize 2024 was Jacob Gils (b. 1963, Denmark), with his work Palma #5, 2022.
Input your search keywords and press Enter.